Wednesday, March 21, 2012

AUTOCOLCA USA MUERTE DE CIRO PARA PROMOCIONAR EL COLCA



Inescrupulosos de AUTOCOLCA se aprovechan de muerte de Ciro para promocionar el Colca!

por The Colca Specialist




Esta vez no hay un calificativo para estos malnacidos hijos de prostituta que conforman la directiva de la institución más pestilente y corrupta de la provincia de Caylloma que es AUTOCOLCA (Autoridad de Ladrones y Coimeros del Colca) quienes en un afán de promocionar el Colca se cuelgan UNA VEZ MÁS de la espalda del fallecido Ciro castillo Rojo e intentan continuar con la payasada MEDIÁTICA.



Una vez más ha quedado demostrado que las autoridades representativas de la provincia de Caylloma SON UNA BASURA COMPLETA,unos parásitos, a los que no les importa nada la vida de las personas y que no sienten ningún respeto por ellas ya que a estos miserables sólo les importa en sacar beneficios económicos de la tragedia del muchacho que tuvo un trágico fallecimiento en el Colca.

Primero fué la Ruta de Ciro, luego el libro del falso guia de montaña Zacarias Ocsa y ahora nos vienen estos mediocres con el cuento de las esculturas!

AUTOCOLCA es una institución caduca,obsoleta y corrupta en donde la informalidad,la improvisación y el poco profesionalismo campean por doquier.

Si realmente quieren más visitantes para el Colca simplemente pongan orden en el sector turismo,saquen a los guias delincuentes y comisionistas de turismo que empobrecen a los artesanos y pobladores con sus abusivas comisiones.

Si quieren más turistas sarta de imbéciles arreglen las carreteras de porquería que tienen!
Si quieren más turistas será hora que dejen de robar y hagan al menos un buen hospital en Chivay con buenos servicios médicos tanto para los turistas como para los pobladores en general!

No sólo roba el que hurta algo sino también aquellos delincuentes de cuello y corbata que se sientan en sus mullidos sillones y no hacen absolutamente nada y que una vez llegado el fin de mes cobran su cheque.

Si quieren más turistas es hora de que hagan mejor las cosas porque LA MUERTE DE CIRO HA DEMOSTRADO QUE EL COLCA NO ES UN LUGAR SEGURO PARA LOS TURISTAS NI PARA LOS VISITANTES!

The Colca Specialist hace un llamado a toda la juventud arequipeña y en especial a la juventud limeña y al Perú entero y los invitamos a protestar a través de las web sites,blogs y foros en contra de estos miserables parásitos que continúan haciendo uso de la imagen de Ciro Castillo Rojo para vender sus boletos turísticos sin importarles la vida de las personas,el impacto turístico,la carga social ni la contaminación que afecta al rio Colca esto debido a que se ha convertido en el colector más grande de aguas hervidas de la provincia de Caylloma.Y asi hablan de turismo estos mequetrefes AUTOCOLCA.

Ciro Castillo Descansa en Paz!

The Colca Specialist

Friday, March 16, 2012

Naturaleza Activa awarded by the press in Arequipa



by the Colca Specialist
One of the most famous newspapers in Arequipa Peru: DIARIO NOTICIAS recognized DOWNHILL PICHU-PICHU as the most important mountainbike circuit in Arequipa.
After several years of a patient and high quality oriented work,Naturaleza Activa ,an ecoturism specialized travel agency from Areequipa can say finally MISSION ACCOMPLISHED.
This recognizition means much for the crew of NATURALEZA ACTIVA because it is until the moment the only travel agency of Arequipa which has received such recognizition.
The manager of NATURALEZA ACTIVA and at the same time creator of the awarded circuit Mr Eduardo Sánchez Bendezú thanked all the tourists who have chosen NATURALEZA ACTIVA as their tour operator in Arequipa and specially to those who did the mountainbiking tour in Pichu-Pichu volcano, now awarded as the best downhill mountainbiking circuit in Arequipa.
In the past a trademark was what the owner said about it but nowadays it is different. A trademark is now what the clients say about it –says Eduardo Sanchez.
That is why we put a lot of emphasis in the total satisfaction of our clients. This recognizition means much for all Naturaleza Activa Team beacuse it means that we are walking the right way.
The Colca Specialist wants to congratulate Mr.Eduardo Sanchez for the wonderful work he is doing as promoter of ecotourism and sustainable tourism in Arequipa and we hope to read more news like this in a near future.
The Colca Specialist.

Thursday, March 15, 2012

Naturaleza Activa: Aventura y Calidad sin límites!




El mejor circuito de Downhill en Arequipa fué reconocido por la prensa arequipeña

Por The Colca Specialist

Finalmente este circuito turístico ha recibido el reconocimiento que se merece. Hecho en Arequipa y por arequipeños.

El circuito turístico de ciclismo de descenso conocido como “Downhill Pichu-Pichu” ha sido "el único circuito turístico de ciclismo de descenso en Arequipa" reconocido por los distintos medios de comunicación como el mejor circuito turístico en Arequipa, esto gracias a la labor realizada por la agencia de viajes y turismo Naturaleza Activa de Arequipa.

Eduardo Sánchez Bendezú ,el creador de dicho circuito turístico agradeció a los cientos de turistas que han hecho posible este reconocimiento gracias a la confianza depositada en NATURALEZA ACTIVA, una agencia de viajes de turismo de aventura en Arequipa,especializada en ecoturismo que ha venido trabajando desde hace muchos años teniendo siempre como único objetivo el ofrecer un servicio cinco estrellas a sus clientes buscando la satisfacción total de los mismos.

No hacía falta ser vidente para poder predecir el éxito de este circuito turístico en el que una vez más ha quedado demostrado que para lograr el éxito se hace necesario “trabajar con lo mejor y con los mejores”. Nada se puede hacer con gente mediocre ni con trabajadores mal capacitados.

La improvisación es una palabra que no existe en el léxico de Naturaleza Activa. La única palabra que existe es KAIZEN o mejora continua. En Naturaleza Activa no se habla de Calidad Total. Se vive la Calidad Total. Eso marca la diferencia.

Naturaleza Activa además de ello está involucrada no sólo en el desarrollo de proyectos de turismo sostenible, sino que también es una empresa involucrada de lleno en proyectos de reciclaje y descontaminación a diferencia de la mayoría de agencias de viajes y turismo de Arequipa a las que sólo les interesa meterse al bolsillo los “gringo dólares” ofreciendo servicios turísticos miserables y paupérrimos dejando por los suelos la imagen del turismo en Arequipa caracterizado por la INFORMALIDAD ,LA IMPROVISACIÓN, EL POCO PROFESIONALISMO Y LA PESIMA CALIDAD DE LOS SERVICIOS TURISTICOS sin dejar de lado la EXPLOTACION de la que son víctimas sus trabajadores.

Naturaleza Activa ha logrado llegar a donde está gracias al trabajo honesto y responsable, sin tener que afiliarse a ninguna de las asociaciones de agencias de turismo de Arequipa las cuales se han convertido en el refugio de las peores agencias de Arequipa.

Esta comprobado que el 76% por ciento de los turistas no creen en la publicidad hecha por las agencias de viajes y turismo de Arequipa a través de sus páginas web.

Como pudimos comprobarlo personalmente, todas las agencias de viajes de Arequipa afirman a través de sus páginas web que son cien por ciento conscientes de la necesidad de la preservación del medio ambiente y del desarrollo de un turismo sostenible, cuando en la realidad hacen todo lo contrario. Se han convertido en “agencias parásito” que sólo viven de comisiones y nada más empobreciendo el desarrollo turístico de Arequipa.

Las más descaradas son aquellas que ponen certificados falsificados del ISO 13000 cuando en realidad el único certificado que deberían tener en exhibición debería ser un letrero de la SUNAT en el que debería decir “CERRADO POR INCOMPETENCIA, ESTAFA, IMPROVISACIÓN Y EVASION DE IMPUESTOS”. No sería mala idea que les pegaran otro cartel en el que diga” CERRADO POR ATENTAR CONTRA EL TURISMO”. Ese tendría mayor impacto. El número de infractores se reduciría.

Naturaleza Activa como marca no es lo que dice su propietario “que es” a través de su página web . Naturaleza Activa como marca es LO QUE DICEN LOS TURISTAS QUE ES. Ni más ni menos. Y ahora vemos los resultados.

Felicitaciones amigos de NATURALEZA ACTIVA! Y sigamos trabajando en pro del desarrollo del turismo sostenible en nuestra querida región Arequipa!

The Colca Specialist

Tuesday, March 13, 2012

Gastón Acurio: the most famous chef in Perú

by the Colca Specialist

Gastón Acurio Jaramillo (born October 30, 1967) is a Peruvian chef and ambassador of Peruvian cuisine. He is owner of international restaurants and author of several books. In Peru he's the host of his own television program and contributes to several magazines.

Life

Gastón Acurio Jaramillo was born the only son of Gastón Acurio Velarde, a career politician with Acción Popular party and Senator in the 1980s, and Jesúsa Jaramillo Razuri. He has 4 older sisters.


He studied law (expecting to succeed his father in a political career) at the Pontificia Universidad Catolica del Peru in Lima and then transfer to the Universidad Complutense de Madrid in Spain. After dropping his law studies in Spain, he studied cooking at the hotel trade school Sol de Madrid in Spain and the Le Cordon Bleu in Paris, where he met his future wife Astrid Gutsche, originally from Germany.


In 1994, he returned to Peru with new knowledge of international cuisine and applied it in a Gourmet level to Peruvian cuisine, contributing to the development of the so-called Cocina Novoandina. Acurio is currently recognized as one of the most important chefs in the world.
He has two daughters with his wife Astrid: Ivalú and Kiara.

Peruvian restaurant franchises


Gastón Acurio is a true culinary visionary who has put all his effort into rediscovering Peruvian cuisine and offering typical Peruvian meals in a modern and attractive way. He has turned his vision into reality by creating various successful restaurant franchises that focus on a specific category of Peruvian cuisine.


Together with his wife Astrid, he manages since 1994 the restaurant franchise Astrid & Gastón which opened originally in the district of Miraflores in Lima. This franchise has expanded over the years in Latin America and recently in Europe, opening restaurants in Santiago de Chile, Bogotá, Quito, Caracas, Panamá and Madrid.


Café del Museo lies in the art-historical Larco Museum in Lima. The Café was arranged by the architect Jordi Puig.
The confectionery and pralinerie T'anta was opened in 2003. T'anta comes from Quechua and it means bread.


La Mar is a Cevichería in Lima specializing in Peruvian seafood. This restaurant also opened in Mexico, Brazil, Chile, Panama and San Francisco. La Mar will be opening in New York City and is being designed by the firm Stephanie Goto.


One of most commercially successful franchises is Pasquale Hnos., opened in late 2006 in Lima. It's a fast food restaurant which specialty are Peruvian sandwiches, traditionally known as sanguchess. Panchita, a Peruvian anticuchería opened in Summer 2009 in Miraflores, Lima. Also, the following franchises will be launched in the near future:


Madam Tusan, a chifa (Chinese-Peruvian fusion cuisine). Tusan (土生) is a term for a Chinese emigrant used in China and in Peruvian Spanish it was adapted to mean Chinese person.
Astrid y Gastón Café, a casual version of Astrid y Gastón which will open in Cuzco and Trujillo.
La Pepa, a juice store which will focus on the customer's comfort and experience.


La Pollada & Company, a Peruvian pollería in fast-food format which will attempt to promote worldwide the Peruvian pollo a la brasa (roasted chicken).


Other franchises to be launched by Gastón Acurio are:


La Corralada, a Peruvian premium polleria.
Los Bachiche, a Peruvian-Italian restaurant.
Nativa, a boutique hotel chain which will focus on Peruvian culture and will be based on Acurio's franchises.


Papas & Salsas, a Peruvian papas rellenas(potatoes with fillings) restaurant.
Barrio, a Peruvian criolla cuisine restaurant.
Cegal, a gastronomic university in Lima.


In development:


Pecano, a Peruvian dulceria and deluxe café, based on the Havanna concept.
Yoshi, a nikkei (Peruvian-Japanese) restaurant.
Yoshi & Ricci, an Italian-Japanese restaurant.
Pochita, a Peruvian fast-food anticucheria, based on Panchita.
Chilca, a Peruvian ice-cream store.
Malandro Bar, a concept bar.
Diverxo, a supermarket based on the Wong concept, with the addition of a gastronomy school, own products, and a food court designed by chefs.


Side projects


In parallel with the Peruvian franchises, Gastón Acurio is involved in numerous projects which include:


A cooking television program, La Aventura Culinaria, which is broadcast on cable television by PlusTV. It features Gastón Acurio visiting various places in Lima and other regions of Peru in search of restaurants and specific types of meal or ingredients.


Two episodes include La Aventura del Ceviche, in which Gastón visited his top list of Cevicherias, and La Aventura del Queso, when Gastón enjoyed the best cheese based meals in various locations in Lima.


Top cuisine events worldwide, in which he promotes Peruvian cuisine to a wider audience, task which he accomplished at Madrid Fusion 2006, where he finally internationalized the Peruvian ceviche.


Cooking books, with a nice collection released recently by Peruvian newspaper El Comercio.

Thursday, March 8, 2012

4 things to learn from Michael Jackson!

By Marcus A. Baker

Love him or hate him, you can't ignore who Michael Jackson was. He was and still is everywhere. The fact that his name still dominated news headlines a good week after his death is proof enough that he had an impact on millions of lives globally.

Despite the controversies, mystery and perceived unhappiness, Michael Jackson, the king of pop was a superstar, successful in ways we can only dream about. What if any were his secrets to success? Here are four observations I believe contributed to his legacy, all of which we can apply if we choose to be as successful in our own right.

Michael Jackson was passionate:

He did what made him happy - sing and dance. When you love what you do, you will do whatever it takes to achieve your goals. It's a drive that will come naturally from within, so even though it may take you a while to get to where you want to be, you will enjoy the journey so much that you will not mind the time it takes to get there.

Those who believe in the law of attraction will tell you that to be successful you have to be happy because when you are, you focus on what is working and the feeling of happiness that you experience. The more you do this, the more you will attract of the same to your life. If you want to be successful, do what you love. Connect with your passion. Be happy.

Michael Jackson was in touch with his inner child:

He knew that life can be outrageously fun, that it's possible to be audaciously happy when you connect with your inner child. He had a child-like quality, a playfulness that helped him dismantle the contradictory beliefs that cover up this most precious knowing.

His 'Never land Ranch' inspired by Peter Pan who refused to "grow up" was testimony to the fact that you CAN have life your way. The true act of growing up is recognizing that you CAN have everything you desire if only you will believe as a child believes, before we strip this magic from them. He may not have had absolutely everything he desired in his life but nobody attains perfection.

He certainly seemed to be doing better than the majority of us. If you want to be successful do what Michael Jackson did, don't take life too seriously. Believe anything is possible and believe in the highest good of all people as children do.

Michael Jackson constantly evolved:

He was a true innovator - continually re-inventing himself through time. It was this that made it possible for him to appeal to such a wide spectrum of people. He became his own brand which of course was totally unique. There was nobody like Michael Jackson, nor will there ever be.

He stood out by taking risks. Not all his behavior was appreciated by everyone but his actions defined the brand that was him. He also maintained an air of mystery. One never knew everything about him nor what he was going to do next. This ensured that his loyal fans remained intrigued followers.

If you want to be successful you need to express your unique nature, be your own brand and give up needing to conform. It's only then that you will be able to stand apart from the masses and be truly different.

Michael Jackson excelled despite his hardships:

His early years were difficult and challenging and missing out on a 'normal' childhood presented its own brand of issues, but he was successful despite this. Why? Because deep down he was true to himself and the belief he had in himself.

This always went deeper than any hardship he endured. As an adult he was often the subject of gossip and misunderstanding but he never let any of it hold him down.

Right till the end with a world tour just weeks away, he was about to emerge out of the ashes like a phoenix and prove that he could survive anything. If you want to be successful, you too will have to release the need to blame others for your failure, instead rising above your hardship and succeeding regardless.

No matter what it is you want to achieve, the key to your success will be dependent on your ability to use the power and influence of your sub conscious mind. My passion is for helping those who want to start and achieve a successful home based business. If you would like to be your own boss and have whatever you desire in life then I'd like to invite you to consider if and how I can mentor you to success.

Success With Marcus [http://www.successwithmarcus.com]

Tuesday, February 28, 2012

The Development Impact of Rural Tourism in Peru's Colca Valley

by Simon Bidwell

Introduction

This thesis aimed to evaluate claims that alternative forms of tourism can help reduce poverty and promote more inclusive development in Latin America by creating alternative economic opportunities in historically marginalised areas while supporting and revalorizing traditional cultures and livelihoods.

The focus of field research was the Colca Valley in southern Peru, which has become an increasingly popular tourist destination since the mid 1990s. A broad political economy approach was taken, combining detailed case studies of the experience of tourism in contrasting

localities in the Colca Valley with an analysis of Peru's wider economic and social context. The research thus framed the empirical question of “impacts” with historical-structural analysis while also acknowledging the potential diversity of perspectives on tourism and development. The key questions were as follows:

· What economic, political, social, cultural or other factors have structured the development of tourism in the case study areas?

· What have been the impacts of tourism to date in the case study areas and to what extent has it contributed to poverty reduction and more inclusive development?

· What are the expectations do different stakeholders have of tourism and what is their vision of its potential contribution to development?

Theoretical Background

Two streams of theoretical literature formed the background to the thesis. The first related to the Latin American structuralist and dependency theories which emerged during the 1950—80 period to challenge modernisationist accounts of development.

These theories argued that the position of Latin American and other developing countries as “resource peripheries” in the global economy constrained their development and perpetuated social inequalities. Since the late 1980s, these theories have been superceded by a broad set of approaches which may be grouped under the heading of “neostructuralism”.

Neostructuralism retains many of the insights of structuralism but is more optimistic about interaction with the international economy, in part based on the development success of previously peripheral countries in East Asia. It emphasises the need for resource peripheries to diversify and develop “non-traditional” exports that have a greater value-added component and greater links with local economies. Alternative forms of tourism have many of the characteristics of the non-traditional activities promoted by neostructuralist approaches.

The second stream of literature related to theories and case studies of alternative tourism,including ecotourism and “sustainable”, “responsible” or “pro-poor” tourism. Seen since the late 1980s as compatible with grassroots or sustainable development, alternative forms of tourism are claimed to help preserve natural environments, provide development benefits to local communities,and revalorize traditional livelihoods.

Among the criticisms, alternative forms of tourism have been argued to be no different from traditional tourism, to privilege Western views of sustainability and crowd out local use of resources, and to appropriate and commodify indigenous cultures or livelihoods for external profit. The model of “rural community tourism”, which has developed over the past decade in Latin America in particular, places more specific emphasis on local control and economic benefits but there is continued debate about its potential contribution to development.

Methodology

A broad political economy approach was taken to the research. This called for a mixture of qualitative and quantitative methods, combining ethnographic approaches in local communities,structured interviews with formal institutions, and analysis of data. I undertook four months of field work in Peru between March and July 2010, dividing my time between the regional capital of Arequipa, the provincial capital of Chivay, and the case study districts of Cabanaconde, Tapay (lower Colca Valley) and Sibayo (upper Colca Valley).

The perspectives of approximately 75 participants were recorded in field notes, including representatives of institutions, local authorities,small business proprietors and community members. I also conducted a quantitative survey of 41tour operators in the city of Arequipa. I participated in two meetings of the Tourism Technical Committee, which is comprised of 10 State, non-governmental and international institutions working to link tourism and development in the Colca Valley, and I attended a two-day conference on the “Municipal Management of Tourism”.

I also obtained CDs of detailed data from the Peruvian National Statistics Institute on population, poverty and development indicators down to district level and undertook extensive review of Census data.

Discussion of Research Findings

The research found that a broad political economy approach was useful for understanding the evolution and impact of tourism in the Colca Valley. Unlike Peru's most popular tourist destination of Machu Picchu, which is controlled by the State and monopolistic capital, in the Colca Valley tourism had developed in a spontaneous, informal way.

Outside investment had played a role in the provincial capital of Chivay, which is the centre of “conventional” minibus-based tourism, but in the more peripheral case study areas (where adventure and cultural tourism is predominant) almost all tourism services had been initiated by people with local origins, most frequently by return migrants who had accumulated capital in the cities.

However, thanks to their control of transport and information, tour operators based in the city of Arequipa had come to dominate the tourism market, with nearly 80 percent of tourists travelling to the Colca Valley doing so through an agency. Increasing competition among these mostly small-scale urban tour operators had driven down prices and led to pressure being placed on local providers to also reduce prices.

Pre-existing social differences and mistrust within the Colca Valley communities prevented a common front being presented to the tour operators. A cycle of conflict and destructive competition at a number of levels had thus restricted the overall value obtained, disincentivised innovation and led to what many participants described as the “disorderly” development of tourism.

Although lack of cohesion in civil society was a proximate cause of this disorder, the thesis argues that the underlying reasons related to the wider Peruvian context of narrow economic development, underemployment, and wages that have stagnated at early 1990s levels.

In the case study areas of Cabanaconde and Tapay, economic benefits had largely accrued to a few families who had established accommodation and restaurant services. These were mainly people with existing skills and resources who often maintained footholds both in the city of Arequipa and the local village.

Tourism did not necessarily produce large earnings, but assisted the long-term accumulation of assets and promoted economic resilience. Some other community members had obtained additional income through guiding, selling crafts or opening small stores.

However, growing urban dominance of tourism had reduced the space for local participation, particularly of guides. The majority of community members dedicated to agriculture or herding had little contact with tourism and received few benefits:

Little employment had been generated by tourism: jobs consisted of a few formal positions in larger accommodation services, mainly occupied by temporary migrants from the city, and informal work in family-run businesses, usually undertaken by migrants from poorer communities and paid below minimum wage.

In the case study area of Sibayo in the upper valley, a rural community tourism project had been developed over the past five years. In contrast with the lower valley districts, this emphasized equity, broad community participation and linking traditional livelhoods with tourism.

A more homogenous and cohesive social context, unusually proactive municipal leadership, and intensive assistance from outside institutions had permitted significant progress with community organization and development of infrastructure for tourism. However, low volumes of tourists constrained the further development of the project and raised questions about its long-term viability or replicability.

The research also considered social, cultural and environmental impacts of tourism. While studies of tourism in developing countries often paint it as socially and culturally destabilizing, the preliminary conclusion of this thesis was that tourism had had only a minor effect on rapid social change largely due to decades of migration, expansion of secondary education, and the influence of electronic media.

The cultural influence of tourism had on balance been positive, contributing to an increasing recognition and pride in traditional culture and livelihoods, which in Peru have historically suffered from marginalisation and discrimination. Environmental impacts were an increasing concern, notably the influx of non-biodegradable items into fragile natural environments.

Nevertheless, the increase in tourist numbers counterbalanced population decline in the case study districts, and their impact could potentially be mitigated. Greater environmental impacts in the canyon area were threatened by the building of new roads, mining, and a proposed hydroelectric project.

Overall, the research concluded that alternative forms of tourism can have a decentralizing impetus by creating new economic opportunities in historically marginalised areas of Latin America, although these are most accessible to those with existing skills and resources.

Tourism can also be culturally decentralising by bolstering challenges to cultural categories that have historically perpetuated marginalisation, and by offering a useful platform for local self-assertion. However, like other “non-traditional” industries it does little to directly promote equity or address the structural features of underdevelopment, which require wider social and political action to bring about change.

Implications for Development Practice and Policy

An increasing number of institutions were working to link tourism and development in the Colca Valley. Ten State, non-governmental and international institutions had formed a Tourism Technical Committee which met monthly in the provincial capital of Chivay .

These institutions deployed a discourse which combined elements of grassroots development, emphasising sustainability and participatory approaches, with aspects of neostructuralism, emphasising competitiveness and links to markets. The most controversial role was that of the Autocolca authority, a parastatal entity

theoretically responsible for both promotion and regulation of tourism in the Colca Valley and which obtained revenue by charging foreign and national tourists for the right to enter the valley. In 2005, concerted protest action by Colca residents saw the administration of Autocolca devolved from regional to provincial level. However, despite more localised governance and an increased budget for investment, most research participants were critical of some aspect of Autocolca.

The thesis made the following specific recommendations for institutions working to link tourism and development in the Colca Valley:

· Explicitly aim to decentralise tourism in the Colca Valley by presenting it as a place to

explore rather than visit in a tour from Arequipa. Reorient publicity towards extending the stay of visitors rather than simply attracting more tourists.

· Tailor interventions based on the specific needs and potential of each district rather than applying general solutions across the region.

· Consider using regulatory tools to promote local participation and control, given the limited potential to address urban bias of existing efforts to provide skills training and strengthen civil society.

· Improve the transparency of the Autocolca authority by publishing easily understandable summaries of expenditure in local media.

· Place more emphasis on preserving the Quechua language in the Colca Valley.

Some general lessons for development policy and practice emerged from the research. The most salient of these are listed below.

In a market paradigm, demand matters

Where institutions promote grassroots initiatives that remain within a market-based paradigm, they should take account of the nature of the relevant market, and pay particular attention to the demand side. The institutions working in the Colca Valley were doing a lot of work to upskill local people to deliver tourism services and develop new products.

However there was relatively little investigation into the nature or determinants of tourist demand, and few ideas about how to overcome problems with transport and information that prevented local people from gaining access to tourism markets, let alone participating in them on an equal footing. This risks of this approach included wasted investment, disillusionment, and new sources of conflict.

“Local” is a relative concept, and not all “local people” are the same.

An important finding of the research was how much social and cultural context varied within relatively small geographical spaces: despite being separated by little more than 50 km, the respective case study districts in the upper and lower Colca Valley differed in ethnicity, culture, language, livelihoods and migratory patterns. This was not often acknowledged by the various institutions.

People in the lower valley districts were said to be uninterested in projects or difficult to work with. However, all staff from NGOs and other institutions were based in the capital of Chivay (pop. 6,500) and usually only made brief visits to other parts of the valley. Lower valley residents saw this as a lack of commitment to learning about their distinct reality and (reasonably) wondered why no institution bothered to post a staff member in the village of Cabanaconde (pop 3,000).

In theory, the devolution of control of Autocolca to provincial level was a progressive step, putting the governance of the tourism authority in “local” hands. However, people in the lower valley districts felt little had improved: there were constant complaints about dominance of Autocolca by Chivay-based “interests”.

At the same time, people from all parts of the valley were united in complaining about the influence of Arequipa-based tour operators and guides. It isimportant for development agencies to be aware of the differences and commonalities that exist at different geographical levels and to understand how conflicts based on ethnic or territorial identity overlap with those based on class.

Grassroots interventions may be constrained by structural factors at the national level

A key argument of the thesis is that the evolution and impact of tourism in the case study areas were constrained and partly determined by structural factors at the national level. These factors included ongoing narrow economic development based on mineral extraction, widespread urban underemployment and stagnant wages.

Together they incentivised the development of a crowded sector of micro-enterprises with little capital and low risk tolerance, generating little formal employment and tending to compete on price rather than quality. Another specific factor was the deregulation of the travel agency industry in 2005, which contributed to the proliferation of smallscale urban tour operators.

While development institutions working at the grassroots often will not be able to influence these wider structural factors, they should at least recognise them and understand the constraints they place on otherwise worthy interventions. In some cases an understanding of the wider political and economic environment may help institutions develop more

Friday, February 24, 2012

Are you a Zombie blogger?

by the Colca Specialist

I know my dear readers that you will enjoy this article.Computers are part of many people lifes around the world and of course Blogging too.
This article will tell us in a specific way if we have the Zombie blogger syndrome.
Enjoy it!


The Colca Specialist

Stop Being A Zombie Blogger And Get On With Your Life!

By Robert Boland


So you’re sitting there, groggy eyed, head pounding with a triple espresso in your shaking hand as your eyes stare with an empty gaze at your laptop’s screen. You’re constantly refreshing your adsense page, checking to see how your earnings are doing. Suddenly your eyes flicker and something in the corner of your brain registers what you’ve just seen on the screen.


“Today so far: $0.01”


Well at least it’s an improvement on yesterday…


Now come on guys pull yourselves together. That’s not how you blog! So many people find themselves in this situation. They sit at their computer all day, scouring the web and reading up about how to make money online, how to blog, how to get visitors to their site. They click through link after link, page after page, blog after blog, watch video after video and even read interviews of brilliant bloggers on my new site, all the while simultaneously refreshing their adsense page in another window. I call them “Zombie Bloggers”


Your Typical Zombie Blogger


They do the same thing day in and day out. Sometimes to take a break to go and rant on some blogging forum to try and figure out why they aren’t making any money. They claim they’ve done everything. They’ll tell you that they’re writing 3 posts a day, commenting on every blog they come across, they’re constantly tweeting and pushing their sites on social networks and ensuring that all their pages are fully SEO optimised, but still they haven’t got a single cheque from Google.


These Zombie Bloggers live off caffeine and sugary snacks, their desks are littered with crushed styrofoam coffee cups and they live in a world of denial. They’ve bought every e-book on the web, signed up to every course they could find and bought the best wordpress themes out there, but what have they done to actually get their blog going?


Nothing.


Wake Up And Move!


If you are one of these Zombie Bloggers (you’ll probably never admit it) I am about to give you a right kicking. Clear your coffee stained desk of all those Styrofoam cups, throw away all those energy bar wrappers and open up your blinds. Don’t be afraid of the light streaming in your window, it won’t hurt you.


Now next step is to go outside, go for a walk, a run, a jog or swim, anything to get those limbs moving again. Get some oxygen into your head so you can think straight and go drink mountains of water to flush out all that coffee. Then sit down and compose yourself, close your eyes for a minute and clear your head, time to get back to reality.


Welcome Back To Reality


Now that you’re back to life again let’s have a look at the situation. You’ve got a blog, you know what to do to get it going, you know it will take time so why aren’t you doing anything?
Grab yourself a pen and paper, and write down what needs to be done. Prioritize that list and put down how long you’re going to spend at each activity.


What next? Go get a coffee? Check your adsense earnings? NO!



Start working now! Today is when you’re going to finally sort yourself out, if you want to get anything out of blogging apart from a headache, now is when you need to start working once and for all. Even if you just write one post, make sure you’ve optimised it for SEO and then do a bit of promotion, that’s a start. Take small steps, if you go and overload yourself again you’ll just become a Zombie Blogger once more, and trust me, that’s not what you want.


Do yourself a favour and don’t look at your adsense page for at least 2 weeks. No cheating, no sly peaks, nothing. In fact don’t look at your sites traffic either for 2 weeks. Instead just focus on working and developing your blog, add fresh content, optimise it, do some networking. I can pretty much guarantee that you will see both an increase in traffic and earnings after those 2 weeks.


Nice To See You Again


Now that you’ve successfully escaped from the dark realm of the Zombie Blogger it’s time to start making some money. Keep yourself motivated, read this post again and again, don’t let yourself slip back into the world of a Zombie Blogger.


I can promise you, you will be a much happier blogger, a wealthier blogger and a happier person now that you’ve successfully managed to bring your life back from the dark side.
Were you a Zombie Blogger? Or maybe you still are?
Hopefully I’ve saved you and got your blog back on track, let me know in the comments below.

Tuesday, February 21, 2012

Letter to the President of Perú Ollanta Humala Tasso

“Please cancel plans for road through Alto Purus and save uncontacted tribes and their rainforest habitats”

Dear President Ollanta Humala,

A road through a national forest will open the door to illegal activities, pollution, and devastation of an area which has somewhat managed to remain ecologically rich.

People of all nations seem bent on destroying what can never be replaced. Shame on all of us. Your government has only been in office a short time, yet already you are doing tremendous harm to your great nation’s rainforests and indigenous peoples. The latest insult to basic human rights are plans to build a highway through Alto Purus – Peru’s largest national park – comprised of vital intact Amazonian rainforest ecosystems and inhabited by at least two ‘uncontacted’ indigenous tribes. I demand that this road be cancelled immediately, never to be re-considered.

Further, your government must cease state violence against indigenous and other local communities resisting mining and roads, and closely follow their desires regarding protecting standing rainforests and their land from all usurpers.

The highway would put isolated populations – including the Mashco-Piro – in grave danger of being decimated by confrontation with loggers, hunters and illegal miners. The highway would violate a new law passed last year by Peru’s government guaranteeing indigenous people the right to be consulted about and in agreement with any project affecting them. Your government has failed to understand legitimate community grievances regarding the Conga mine as well, and has reacted violently with a state of emergency against those trying – quite reasonably, for those that thirst – to protect their water from foreign mining.

Mr. Humala, your government is utterly failing to react to reasonable environmental concerns and protect the rights of local communities from ecocide and genocide. The history of European colonialism makes clear that the worst thing you can do to the Amazon and the people who live there, particularly if they are uncontacted, is build a road through their territory. Every time this happens, the result is the same: lots of people die, and standing rainforests that could provide local and global benefits forever are destroyed.

You are not helping the poor by stealing their lands and pushing through ‘development’ which kills them. Your actions against your nation’s indigenous peoples are nothing short of neo-colonialism, worthy of past violent and ruthless European colonialists who devastated your native peoples for hundreds of years. Is that the legacy which your “leftist” party wants to continue? I and the world community demand that you end the genocide, end the ecocide, and leave rainforests and their traditional peoples alone. Earth Revolution is in the air around the world and in Peru, and if you keep ruthlessly exploiting your indigenous peoples, your government will fall.

With grave concern,

1,661 signatories and counting….

cc:
Partido Nacionalista Peruano, Ministery of Justice,
Ministry of Environment, Ministry of Interior, Ministry of
Transportation, State Ombudsman, Congressman Carlos Tubino
Arias Schreiber, Father Miguel Piovesan, Peru Embassies
worldwide, Peru media

Tuesday, February 14, 2012

Tourism in Colca Canyon affected by heavy rains

WHERE DOES THE MONEY FROM TOURISTIC TICKETS GO TO?
70 soles for nothing!

By The Colca Specialist

Last week several incidents happend in Colca Canyon. The heavy rains Arequipa had in the last week are causing much trouble not only in Arequipa but also in several parts of Peru.

In the Colca Canyon there were many car accidents provoked by the heavy rains and the fog.Even the president of the Regional Goverment Dr. Juan Manuel Guillén Benavides suffered a terrible car accident when he was traveling to Caylloma province,a province of Arequipa where the Colca Canyon is located. The reason of his trip was to check the damage suffered by a water channel that takes the water of Colca River to Majes irrigation area which is located after the Colca Canyon.


The landslide that destroy the channel happened in the surroundings of Achoma, a settlement located in the Colca Valley.The channel and the road were destroyed and many tour vans had to take an alternative road to reach the condor cross area but at the end they couldn´t because of the mud that didn´t allow the tour vans to reach the place.


The Colca Specialist was in the area and the the trip was a five star trip thanks to the van provided by Naturaleza Activa which was a 4x4 jeep which allow us to visit the whole place without any kind of problems. The other tour vans stayed on the way because they couldn ´t arrive to the canyon because they got stuck on the muddy roads.

The Colca Specialist recommends you that in order to have a successful trip to the Colca Canyon it is better to travel in a 4x4 van in order to avoid surprises on the way specially in this rainy season.

It is not recommended to travel in big buses to Colca Canyon because the unpaved roads that take you to the canyon have no pavement and with the heavy rains they are very muddy and slippery so it is better to travel with the adequate transportation.

Safety first and don´t forget that your holidays are important so the decision you take is up to you! Here I am sharing with you some of the pictures I took of my trip to the Colca Canyon last week!

The Colca Specialist



This is a picture of the road between Arequipa and Colca Canyon.The fog doesn´t allow you to have a good visibility of the way!


This picture was taken on Patapampa which is the highest point on the road to Colca Canyon (4,800 meters).The caterpillar machine id trying to rescue the van that has fallen outside the road!This was the first accident on the way!


The muddy roads in Colca Canyon touristic circuit! How it is possible that the authorities are charging tourists with a touristic ticket that costs 70 soles? What do they do with the money obtained from the touristic tickets? Autocolca SUCKS!


Many tour vans got stuck on the way. Colonial Tours and other travel agencies couldn´t arrive to the condor cross with their vans which are not adequated for this trip and this weather!


The Colca Specialist having fun inside the 4x4 wheel-car provided by Naturaleza Activa!

Yahooooooooooo!


A Coca -Cola truck which crashed against a wall in the area of Cabanaconde!


Dr. Juan Manuel Guillén Benavides,the president of the Regional Goverment of Arequipa during a conference before the accident he had in Pampa Cañahuas area on the way towards Colca Canyon!




The van that was taking the president of the Regional Goverment,Dr Juan Manuel Guillén Benavides ended like this on the way to Colca Canyon.The accident was provoked by a truck which has invaded its way!





















Sunday, January 29, 2012

Racism

The Racial Politics of Culture and Silent Racism in Peru

by Marisol de la Cadena

(Paper prepared for the United Nations Research Institute for Social Development (UNRISD) Conference on Racism and Public Policy, September 2001, Durban, South Africa )

In this talk mestizaje is both the topic and a pretext. Treating it the topic of the paper, I want to explain why, in contrast with other Latin American countries such as Mexico, Bolivia, and Ecuador mestizaje--or the project of racial mixing--never became an official national ideology in Peru. But I also want to use mestizaje as a pretext to analyse the historical production of the Peruvian culturalist scientific definition of race, which is partially similar to what analysts of contemporary European forms of discrimination have called racism without race or "new racism."


I call it silent racism, because in the case of Peru, as we shall see, culturalist forms of discrimination are neither new, nor without race. The debate about racial mixture (or mestizaje) that took place in Peru in the first half of the 20th century, is a good window to explore the reasons that Peruvian intellectuals might have had in developing this presumably peculiar definition of race which eventually allowed for the current denial of racist practices in Peru. Illustrative of these denials Jorge Basadre, one of Peru s most eminent historians declared in the mid 1960s.


Historically, racism as it is understood in South Africa or in parts of the Southern United States has not existed in Peru. (...) This is not to say that there do not exist prejudices against Indians, cholos, and blacks, however these prejudices have not been sanctioned by the law and more than a profound racial feeling, they have an economic, social, and cultural character.



Colour does not prevent an aborigine, mestizo, or Negroid from occupying high positions if they can accumulate wealth or achieve political success. (If there exists a distance between them and us) it is not racial, (...) rather it corresponds to what can be termed an historical state of things.


Basadre acknowledges the existance of prejudices, but acquits those prejudices of the charge of racism because they do not derive from biological race. This acquittal, which continues to characterize the Peruvian racial formation, is not a whimsical national peculairity. Rather, I argue that it is historically rooted in the scientific definition of race that Peruvian intellectuals coined at the turn of the century.


Then they used it to contest European and North American racial determinisms which positioned intellectuals from my country (and Latin Americans in general) as hybrids and thus potentially if not actually degenerates. During this period Peruvian intellectuals delved into the scientific interconnection of "culture" and race," and produced a notion of "race" through which --borrowing Robert Young s words-- "culture" was racially defined and thus historically enabled to mark differences.


When, roughly in mid-century, the international community rejected race as biology, it did not question the discriminatory potential of culture, nor its power to naturalize differences. Then Peruvian intellectuals--like Basadre-- dropped race from their vocabulary and criticized racism, while preserving culturalist interpretations of difference to reify social hierarchies, and to legitimate discrimination and exclusion.

To tell you how this happened, I will start with two quotes, which were produced at the turn of the century. The first one belongs to Gustav Le Bon, a detractor of cross-breeding among what he saw as "distant races," and one of the most popular and controversial European racial thinkers among Peruvians. He opined:

A Negro or a Japanese may easily take a university degree or become a lawyer; the sort of varnish he thus acquires is however quite superficial and has no influence in his mental constitution. What no education can give him, because they are created by heredity alone, are the forms of thought, the logic, and above all the character of the Western man. Our Negro or our Japanese may accumulate all possible certificates without ever attaining to the level of the average European. (...) It is only in appearance that a people suddenly transforms its language, its constitution, its beliefs or its arts.


To this, Gonzales Prada, a Peruvian radical anarchist, responded:


We are always running into Chinamen who dress, eat, and think like the silk-stocking, suave gentlemen of Lima. We see Indians in the legislatures, town halls, courthouses, universities and academies, where they reveal neither more corruption nor more ignorance than other races.


Le Bon and Gonzales Prada’s ideas were part of the discussions that created and enlivened the scientific definition of race in the late 19th century. Then, race was not questioned, and disputes were not aimed at subverting its existence.



Thus, notwithstanding his outrageous radicalism, Gonzales Prada did not denounce racism. That came afterwards, and the very first quote that I read, the one that denied the existence of racism in Peru, represents that later historical moment. (Pronounced in the mid-sixties, his denial of racism was informed by the scientific dismissal of biological notions of race that resulted from various political and scientific events, among which the most visible were the Jewish holocaust, the civil rights movement in the US, and the consolidation of the science of genetics.)


Yet, there are differences between Le Bon’s and Gonzales Prada’s respective quotes, and one of the most obvious ones regards the role each of them assigns to education and culture. For the French thinker racial essences were inalterable, fixed and determined by heredity, and--therefore-- education could only polish external appearances. Peruvians could not have disagreed more.



"Thanks to education man can today transform the physical milieu and even the race. It is his most glorious triumph," asserted the aristocrat Javier Prado, who was also the leader of Peruvian philosophic positivism and Comtean sociology. And these beliefs could become state policies.



The minister of education of the modernizing oligarchic government that ruled the country from 1893 to 1919 declared: "Luckily it has been proved that no race exists that cannot be molded by education: clearly, ours can be so molded, even in the remotest regions of our territory. The myth that the Indian does not want to abandon his miserable condition is rapidly falling into discredit."


Indeed, followers of the Le Bonian type of ideas existed among Limeños, but they were politically marginal, and derided as "racial pessimists." The optimists, however, did not deny the ultimate superiority of Western civilization.



Even the radical Gonzales Prada, wrote: "Whenever the Indian receives instruction in schools or becomes educated simply through contact with civilized individuals, he acquires the same moral and cultural level as the descendants of Spaniards." If during this period, race was an undeniable fact, civilization was the ultimate goal. Fortunately--from the viewpoint of Peruvian racial optimists-- it could be achived through education.


Significantly, the racial optimism of elite Peruvians was not only a project to uplift the inferior races. It provided the obviously nonwhite elite of my country with racial sanctuary, inasmuch as from their viewpoint, education and intelligence could replace "whiteness" as the exclusive marker of racial worth. Dismissing European forms of whiteness as marks of racial status, a conservative writer Manuel Atanasio Fuentes reported: "In Lima, even those men who immediately descend from the European race have a trigueño color [literally like wheat, light brown] which is pale and yellowed," and the iconoclast Gonzales Prada outrageously denied whiteness as follows: "Nobody deserves qualification as white, not even if they are blue-eyed and have blond hair."

Acknowledgement of widespread racial mixture--and of the non-whiteness of the elites-- translated into the Limeæo popular saying: En el Perœ , quien no tiene de inga, tiene de mandinga" "In Peru, whoever doesn t have inga [Indian heritage] has mandinga [black heritage]."



For Limeño politicians, it meant a nation-building project that celebrated mestizaje, and defined it as achieving Western civilization, while maintaining national peculiarities. The following quote, produced in the 1920s, colorfully depicts this smooth process:


The destiny of Peru is to racially integrate into one and the same blood the reverberations of the Spanish guitar, the melancholy of the indigenous flute of the Andes, and the sadness of the African funerary drum.


The quote, which belongs to an aristocrat gentleman, also illustrates the conflation of race, blood, geography and culture undergirding the Limeño mestizaje project. Referring to the interconnectedness of race and culture, the historian of anthropology George Stocking remarked that U.S. academics, used "race" as "a catchall that could be applied to various human groups whose sensible similarities of appearance, of manner, and of speech persisted over time, and therefore were to them, evidently hereditary.



" There was, he said "no clear line between cultural and physical elements or between social and biological heredity." Peruvians therefore were not exceptional in conflating race and elements of what we know consider "culture." Neither were they the only ones to postulate the eugenic might of education to improve the races. In fact this was common to other racial projects, who optimistically rejected the dominance of heredity in determining race.


What I find peculair of Peruvian racial thought and racial relations during this period, is that there existed a tendency to subordinate manifest phenotypic markers to allegedly invisible racial characteristics (yet very visible class markers) such as "intelligence" and "morality."



When this tendency translated into academic pronouncements, intellectuals downplayed biology as a definer of race and suggested instead the relevance of culture or civilization. Neither of this rejected the existence of race of course. Francisco Garc a Calder n a Limeæo aristocrat who spent most of his life in Paris and had his writings translated from French into Spanish was very clear in this respect: "Race persists as a synthesis of the diverse elements of a defined civilization while biological notions of race, are losing prestige."


The relatively non-phenotypical, and culturalist tendencies peculiar to Peruvian racial thought were reaffirmed and sharpened by Indigenismo. At the turn of the century this was a nationalist doctrine, embraced mostly by provincial intellectuals from the Highlands that anchored the Peruvian nation in its pre-Hispanic past, and most specifically in the Inca legacy.



Artists, literary writers, and politicians, Indigenistas are usually identified only after their pro-Indian leanings. Yet they were specially explicit in defining race as culture. Luis Eduardo Valcarcel, a Cuzco resident historian and lawyer, and the undisputed intellectual leader of this nationalist movement was exceptionally clear in this respect:


The universal relationship between human beings and the natural world is resolved through culture. We are the offspring, that is, the heirs, of a being that has been shaped by the interaction of Nature and Culture. We repudiate the idea that spontaneous generation, mutation, or any form of biological life determine history because they lack history" . (La generaci n espontánea, la mutación, la vida, sin historia, la biologia por si sola no significan nada, ellas repugnan a nuestra mente ) (Valcarcel 1927: 109)


Valcarcel aimed at discrediting the idea, stirred by Social Darwinism, that the progress of human races could be reduced to biological competitions. From an evolutionary perspective, and with civilization as his goal, ValcÆrcel believed (as did W. E. B. DuBois in his early writings "Souls of Black Folk" and in the "Conservation of Races") that the history of a people determined their essential peculiarities. In his view, culture was the imprecise concept, yet powerful force, that determined races.

He thus claimed: "Conocemos, pensamos, sentimos segœn el conocer, el pensar y el sentir de la propia cultura" (We know, think, and feel in the manner of knowing and feeling proper to our own culture ( 1927: 109).



Although this may represent an early version of today s European "cultural fundamentalism" (a term coined by Verena Stolcke), in the 1920’s Valcarcel s ideas had an oppositional thrust. His view questioned the power of biological inheritance to rule human destiny, and in so doing, he dismissed the definition of culture as "varnish," "appearance," or "superficial memory" that undergirded Le Bonian racial pessimism, and instead postulated culture as the essence of human racial differences.



In turn-of-the-century Peru, statements like "The Incas were a culture," or "Gentlemen have culture," and "The working classes can be improved by culture" not only conflated race and culture. They also conveyed the might of culture to shape races.



This conviction inverted the internationally dominant opinion namely, the belief that race determined culture. Contrasting with Franz Fanon’s experience of the irremovable fact of his blackness, Peruvian culturalist racial thought served to soothe the fact of the elites’ skin color --and in some cases even exonerate them from it. The personal, intimate convenience of this tolerance, made of culturalist racial determinism a relatively consensual belief among Peruvian racial thinkers.


Yet complete agreement among Peruvian intellectuals regarding the cultural racial destiny of Peru was interrupted by Geography. And I will tell you how. As important as dismissing phenotype, and probably influenced by popular nineteenth century Lamarckianism and environmentalism, the Peruvian racial taxonomy assigned cultures to imaginary geographic ’transects’ which ranged from the Coast to the Amazonian tropics.



The coast was culturally Spanish, the Highlands was the realm of expansion of Inca culture, and the Jungle, was allegedly peopled by savage tribes (who were not called Indians but chunchos )-- and therefore "empty" of culture, devoid of civilization.



Significantly, Limeños (from Lima, the coastal capital of the country) evaluated the racialized geography within evolutionary temporal schemes. The modernized and culturally allegedly Hispanicized spaces of the Coast ranked higher than the "Indian" Highlands.



This implied that, Limeæos considered highland dwellers (contemptuously called serranos) were culturally/racially inferior to coastal inhabitants, regardless of social origins. Within this view Limeæo elite intellectuals were at the cusp of the Peruvian racial formation.


Competing with coastal gentlemen for national leadership, serrano male intellectuals--and most specifically Cuzqueæos--contested Limeños evolutionary geographical scheme with gendered images of the national territory, as in the following quote:


Numbed by the ocean’s undulating sensuality, the sky and the tropical climate, the Coast has nurtured only weak individuals and like a Greek Lesbos it has trembled before the stern, masculine vigour of the Sierra. The Coast has been the mistress of every Conquest, midwife of all exotic concoctions, it has deformed the contours of the national self .


The above passage is so disgusting that it called my attention to the role sexuality played in articulating the turn-of-the century dominant racial imagination in Peru. To challenge Limeæos legitimacy as leaders of the nation, Cuzqueño politicians emasculated the coastal geography, smothered Limeños in an environmentally determined feminity and, charged them with an alleged consequence: the cowardice that had led them to compromise the purity of the coastal culture/race, by allowing, even promoting its Hispanization.



By contrast, Cuzco, and its intellectual/political class--the Indigenistas--emerged in masculine authenticity as leaders of the only Peruvian nationalism, the one that had valaintly preserved the purity of Inca heritage. Listen to another quote:


Lima and Cuzco are, in the nature of things, the two opposing hubs of our nationality. Lima is the yearning for adaptation to European culture; Cuzco represents the millenary cultural heritage of the Incas; Lima is foreign-inclined, Hispanophile, Europeanized; Cuzco instead is vernacular its nationalism is pure.


Cultural racial purity--and the nationalism it inspired-- was gendered, sexualized, and imprinted on the geography. To articulate these arguments, Indigenistas borrowed from North Atlantic racial thinkers the idea that races degenerated if they were moved from their proper geographical places.



"Every personality, every group is born within a culture and can only live within it," wrote Valcarcel who finished his sentence: "El mestizaje de las culturas no produce sino deformidades" ("cultural miscegenation only yields deformities").



From this widespread Indigenista view, Limeños’ hispanophilia was a deformed result of early colonial displacements. Similarly, mestizos were ex-Indians who had abandoned their proper natural/cultural environment the countryside and migrated to the cities.



There, Valcarcel claimed, they degenerated morally. The same author claimed: "The impure Indian woman finds refuge in the city. Flesh of the whorehouse, one day she will die in the hospital."


Thus, while opposing terminal racial hierarchies, the culturalist definition of race had room for discrimination and it was opened and confirmed by images of sexuality. Indigenistas emasculated Limeños to empower themselves and authenticate their project. But they also used sexualized images to create moral racial distance, and thus subordinate commoners and justify discrimination morally.



According to cultural/racial purists, the crucial characteristic of female Indians sexuality was their inherent rejection of "foreigners," a trait that had subtly preserved the "purity of the Indian race." The belief was embodied in a mythical figure, whose Quechua name was Cori Ocllo, which writers translated as Seno de Oro Golden Breast. About her it was said:


Seno de Oro the most beautiful wife of Manko was the heroine. Don Gonzalo wanted her for himself, and she was faithful to her race. How could she offer her body to the impure assassin of her gods and of her kings? she would die first; so she lay tranquilly, without further vexation; to her cold flesh the white beast would not dare come close. (...) Kori Ojllo [sic] in order to frighten away from her the Spanish gallant had covered her perfect torso with something repugnant capable of driving away Don Juan himself. But still more virulent was the hatred that her eyes distilled. (...) Kori Ojllo has revived in the Andes. There where the Indian returns to his Pre-Columbian purity; there where they shook free of the filth of the invader. Kori Ojllo lives, a fierce female, whom the white man can no longer conquer. The hatred, stronger than ever, inhibits the latent sexuality, conquers the temptations, and the Indian woman of the hostile clans prefers to die than to surrender herself. What disgust if she gives up. She would be exiled from the ayllu. She would return no more to her adored native region. Even the dogs will come out to bite her.


The racial xenophobia imputed to indigenous female sexuality constituted the invisible very intimate touchstone that allowed Indigenistas to define mestizaje as immoral, and primarily sexually so.



Mestizaje was the impure consequence of rape or female sexual deviance. It had resulted in mestizos, sexually irrepresible, culturally chaotic, and therefore immoral social beings. Hence, hybridity in Cuzco represented not biological but moral degeneration, stirred by the alteration of the original order, by an inappropriate cultural environment, and furthured by a deficient education.



The elite regardless of skin color and of cultural mixture were sheltered from the stains of mestizaje. They were educated, occupied their racial proper places both geographically and socially and thus lived within the dictum of moral order. They were gente decente, people of worth. Men were gentlemen, their women were ladies, and as such they displayed appropriate sexual behavior.



Caballeros were responsible patriarchs and damas virtuous women, but more importantly decencia inspired them to fall in love with each other, thus preventing the transgression of racial boundaries. Sexual disorder was not normal among gente decente: it was the attribute of urban commoners, the mestizos.

Anti mestizo feelings colored Indigenista nationalist activities, including the most cultural ones, like stagings of "Inca Theater." This was a local dramatic genre, performed and written by elite intellectuals, considered the only ones versed in Capac Simi. This term translates as "the language of the chiefs" and was a colonial, hispanicized Quechua sociolect, imagined as a kind of High Quechua, the allegedly exclusive language of the Inca aristocracy.



Non-elite playwrights, deemed mestizos, and therefore denied the category of intellectuals, were prevented as much as possible from staging Inca Theatre because they supposedly used Runa Simi, which translated as "the language of the people" and was considered a low class quechua, polluted with Spanish words and devoid of the supposed philological individuality of Capac Simi.


Indeed the search for cultural racial purity transcended guardianship of Inca tradition. It also organized urban and rural regional policies. In the city, market women abhorred and known as mestizas--were a direct target of Municipal sanctions and supervision. Guards strolled the market place to prevents abusive mestizas from increasing foodstuff prices at their will.



Similarly, in order to ease the supervision of cleanliness, city authorities obliged market women to wear white aprons and to cut their hair: their indigenous woolen clothes and long braids nested bugs of all sorts. Meanwhile, in the countryside, anti-mestizo policies acquitted gentlemen hacendados from abusing Indian peons and from catlle rustling, charges that were leveled instead to plebeian owners of newly acquired properties, considered illegitimate because they were not backed by colonial aristocratic titles.



Clearly, Indigenista anti-mestizo practices targeted urban and rural, female and male commoners whose income could be considerable, yet who lacked the education (and allegedly the consequent morality) that would allow their entrance into the elite.



Ultimately, Indigenista anti- mestizaje rhetoric represented a conservative class rhetoric against an incipient, obviously nonaristocratic, petty bourgeoisie that was emerging from among the popular classes. Hence being mestizo in Peru was a racialized class fact, where class was not only judged in terms of income but of education and origin.


The idea of "race" linked to education (and indeed to class and gender) leads me directly to address--if briefly-how my own identity has shaped the research of which this paper is part.



I am a brown-skinned, middle class, Limeña intellectual. As result of my background-- and, crucially, of my academic training-- I belong to Peruvian elite intellectual circles where "whites" predominate, and where as a result of implicit racialized feelings, people either politely ignore my skin color, or consider me "trigueña", that "wheat like" version of Limeño blurred whiteness.



I think that most less privileged Peruvians would not make a crucial distinction between me and individuals considered white by North American standards. This contrasts sharply with the perception that my US friends have of me, particularly those who met me in this country and not in Peru. For them, I am a Latina, therefore inevitably and overtly marked as a ’woman of color,’ as a friend of mine recently called me (to my surprise, so much had I internalized the colorlessness of my Peruvian trigueño whiteness!!!)



These experiences motivated my initial reflections about the Peruvian racial/cultural processes and their linkages with class, gender, geography. Memories of my elderly grandmother constantly reminding me that I was una seæorita muy decente, "a very decent young lady" called my attention to the fact that, although I look like working class mestizos, neither my Limeño intellectual peers, or my grandmother were willing to consider me a "mestiza."



Telling me that I was "a very decent young lady," my grandmother was deflecting attention from my skin color and instructing me on the social construction of whiteness, and crucially as an average middle class Limeæa, she was also expressing her culturally ingrained dislike of mestizos. Obviously it was not my grandmother s dislike of mestizos which prevented my identification as one; rather this was the result of the historical intellectual and political itinerary of mestizaje in Peru.


Although mestizaje was initially embraced by Limeños in the nineteenth century, it never became in peru an official, stare-led nation-building project. And this might have been one of the hidden legacies of Indigenismo.



Valcarcel became Minister of Education in the 1940s, and since then either overtly or surreptitiously, Indigenismo--and its undergirding anti-mestizo feeling-- inspired significant official cultural policies. For example, since mid-century--and for a long period under the leadership of Jose Maria Arguedas--the state promoted the training of Quechua-speaking rural teachers.



Similarly, the state promoted purist manifestations of indigenous folklore, while emphatically discouraging those considered "inauthentic" or "mestizo." In sharp contrast, and during the same period, Mexico, Bolivia, Guatemala, and Ecuador implemented "assimilationist" policies that promoted Spanish literacy and explicitly or implictly fostered the elimination of vernacular languages and indigenous cultures.



Evidently I do not think that the Peruvian state represented the Latin American pro-Indian vanguard. Yet I want to link this Peruvian exception to another one: while in the countries that I have just mentioned powerful ethnic social movements have emerged since the late seventies, similar efforts in Peru are still very marginal.


Some analysts have interpreted the absence of "ethnic social movements" in present-day Peru to reflect indigenous "assimilation" and cultural loss. According to this perspective, Peruvian Indians are either behind in terms of ethnic consciousness or have yielded to dominant mestizaje projects.



The conceptual reification implied in this view accounts for its ahistoricism. It contains indigenous Peruvians within the parameters of "an ethnic group," and forgets that ethnicity is only one among the host of social relations race, gender, class, geography, generation (to name commonplaces) that organize (and disorganize) indigenous and nonindigenous life processes. But, most importantly it disregards that "indigenous culture" exceeds the scope of Indianness. I know this sounds strange, but I will tell you what I mean and how I leraned about it.


From the 1950s to the mid 1970s, indigenous peasant leaders from all over the country, but most specifically from Cuzco, led a long political insurrection against the traditional hacienda system.



The conflict, organized in alliance with leftist parties, and waged under the colors of class struggle, destabilized the political order and eventually forced a military coup, and a radical Agrarian Reform in 1968. Blinded by the success of class rhetoric, leftist social scientists have ignored the indigenous cultural aspects of the struggle, which were abundant.



Ardent insurrectional speeches were delivered in Quechua in its Runa Simi version and the the massive demonstrations in the Plaza de Armas of Cuzco were attended by peasants wearing ponchos and chullos, clothes that express indigenous identity and which were specially and symbolically worn for those occasions.



I would not have paid attention to the significance of these symbols, without the help of Mariano Turpo, a self-identified indigenous leader, active since the 1930s, and who took part in the 1960s-1980s struggle for land. From him I learned that indigenous utilization of class rhetoric was a political option, and it did not represent the loss of indigenous culture, but rather a strategy towards its empowerment.



The huge peasant meetings in the Plaza de Armas, and the struggle for land that they were part of, expressed a political practice that was not an either/or choice between ethnicity and class. Instead it coupled both.


Don Mariano’s Turpo’s personal experience illustrates this. He is a paqo--an Andean ritual specialist, somewhat like a diviner. During the years of the struggle, this role was crucial in his capacity as a regional politician. In his own words, "they did not follow anybody but me, they accepted me because I was the only one that knew, I consulted the Apu Ausangate [the regional Andean deity] before going on any strike, before signing any document." Don Mariano who speaks Quechua and Spanish, has signed many documents.



In one of them, written while imprisoned under the charges of being a communist, he urged his compaæeros to QUOTE "learn how to read and write, as being illiterate, makes us more Indios, easy preys of the hacendados and their lawyers, we have to stop being Indians to defend ourselves."END OF QUOTE Indeed, I was surprised at this call for de-Indianization.



Yet, I gradually learned from don Mariano and from many other indigenous Cuzqueæos-- that "not being Indians" did not mean shedding indigenous culture.


Rather de-Indianization implied shedding a social condition entailing absolute denial of civil rights. This definition of Indianness was reinforced when, in the midst of the struggle for land--and while state cultural activists were busy promoting indigenous folklore-- other state representatives--the police--used the label "Indian" to deny peasant leaders their rights to public speech while torturing people like Don Mariano.



De-Indianization meant--as Don Mariano had urged in his letter-- becoming literate, being able to live beyond the hacienda territory, in general obtaining civil rights. And non of this meant shedding indigenous culture, on the contrary it meant empowering it, and thus pushing it beyond the scope of disenfranchised Indianness.


After my lessons with Don Mariano, it was impossible for me to assume that "the loss of indigenous culture" explained the lack of ethnic movements in Peru. Don Mariano helped me realize that the absence of overt culturalist (or ethnic) political slogans during that period, resulted from the need to take a distance from state-sponsored Indigenismo and its allegedly pro-Indian, and highly anti-mestizo language.



I thus returned to the notion of mestizaje and found it had had more than one trajectory, and more than one meaning. Despised by the state, and by leading historians and anthropologists, indigenous Cuzqueños have appropriated the word mestizo and given it an alternative meaning: they use it to identify literate and economically successful people who share indigenous cultural practices yet do not perceive themselves as miserable, a condition that they consider "Indian."



Far from equating "indigenous culture" with "being Indian"-- a colonial label that carries a historical stigma of inferiority--they perceive Indianness as a social condition that reflects an individual’s failure to achieve educational improvement.



As a result of this redefinition, "indigenous Andean culture" exceeds the scope of Indianness; it broadly includes Cuzqueño commoners who claim indigenous cultural heritage, yet refuse to be labeled Indians. They proudly call themselves "mestizo," while refusing to disappear in the cultural national homogeneity that the dominant definition of mestizo conveys.


Adriana and Isabel, two young university students whom I befriended, were among the first to alert me about this, to me totally unusual, meaning of mestizo. They danced in a folk troupe called Pasña Coyacha, in part, they told me, because of their proud identification with regional indigenous culture.



Their dance represents ’the people of the highlands," la gente de las alturas, individuals regionally identified as Indians. Since I was aware of the stigma Indianness carried in Cuzco, one day while we were chatting at the university cafeter a I asked them if they had problems performing the dance. The response and the ensuing conversation merit being quoted at length:


Isabel: Last year we had a problem with one young man. He did not want to dance because they had insulted him as "cholo Indian." We told him not to pay attention. I said: "After all, you’ re acting... the fact that they see you in those clothes doesn’t mean that you are entirely that way...


Marisol: Why did you tell him that he was "not entirely that way?" Is he "a little" that way?
Adriana: Well you see, Marisol, in Cuzco, el pueblo, we can all be Indians, and some Indians are also mestizos. Like us... we are not entirely Indians, but we are indigenous, aborigines, whatever you want to call us, because we are not like... for example you .

Marisol: What do you mean you are not like me? We are all university students, we have the same skin color, the same kind of hair, we are speaking in Spanish...


Isabel and Adriana (alternating): Yes but you don’t believe in the things we do, you may go to Coyllur Rit’i, (a regional pilgrimage) but you don’t really care about it, besides you don’t even know the ritual... we go like the Indians do, we follow their example, we respect them, but we are not entirely like them . . . we follow many, some, of their beliefs, but we wear shoes and not ojotas (rubber sandals), we sleep in beds, we eat properly, right? We are different and alike, do you understand? mestizos like us are also indigenous, aborigines, oriundos, because of our beliefs . . . we respect our costumbres.

Thanks to Adriana, Isabel, and many others from whom I elicited responses during many months, I gradually began considering the ways in which subaltern Cuzqueños have lived, practiced and created alternative meanings for the term ’mestizo.’ Like Don Mariano’s coupling of ethnicity and class, this subordinate meaning of mestizaje is not meant to be resolved in "either indigenous or mestizo" evolutionary choices.



Rather, as a lived experience that has redefined Indianness by decoupling it from indigenous culture, the subordinate notion of mestizaje exceeds the bounds of binary racial discourses, and can thus bring sameness into difference, and difference into sameness. I repeat Adriana s and Isabel s words: "We are different and alike, do you understand Marisol? "


Obviously, dominant definitions of mestizaje--and the racial cultural projects they entail--have not disappeared from the national political scene. They have remained latent either among leftist or conservative ideologues. Incidentally, the celebrated writer Vargas Llosa revived it, when he said:


Indian peasants live in such a primitive way that communication is practically impossible. It is only when they move to the cities that they have the opportunity to mingle with the other Peru. The price they must pay for integration is high-renunciation of their culture, their language, their beliefs, their traditions, and customs, and the adoption of the culture of their ancient masters. After one generation they become mestizos. They are no longer Indians.


Although used to promote mestizaje, Vargas Llosa s words illustrate the survival of earlier Indigenista culturalist rhetoric, this time dressed in the evolutionary ethnic lexicon to which Peruvian anthropology, resorted when race was evicted from scientific discourse. Within this new framework, Indians were an ethnic group that represented an earlier stage of development and were culturally different from mestizos.



This allegedly nonracial yet evolutionary lexicon, which allows for images of "indigenous improvement" and speaks of hierarchies of reason is facilitated by the culturalist talk, provided by certain notions of ethnicity. They also give a nonracist allure to images like those produced by Vargas Llosa, and lead to the manifold current denials of racism in Peru.


Analysts of contemporary European "racism without race" (Barker, 1983, Gilroy, 1987, Balibar 1988, Targuieff, 1991) explain that the new European version of racism is a culturalist rhetoric of exclusion resulting from the reformulation of former biological discriminatory procedures.



My historical study of racial discourse in twentieth century Peru shows that the concepts of race and culture were thoroughly intertwined and that race was not only biology. When the international scientific community rebuked race as biology, the culturalist tendency to explain and legitimate racial hierarchies preserved its academic, political, and social authority. It was smuggled in the apparent egalitarianism of culture talk.



Unlike scholars of current European forms of exclusion, I claim that--at least for the case of Peru--culturalist forms of exclusion and discrimination are not new, nor are they without race.

Neoliberalism: The End of Silent Racism?


In 1990, the now infamous Alberto Fujimori ran for president against the renowned writer Mario Vargas Llosa calling upon "chinitos" (an allusion to himself) and "cholitos" (working class Peruvians) to join forces against "blanquitos" ( Vargas Llosa and the elite circles surrounding him).



El Chino, as he came to be known, promised a government that would promote "technology, honesty, and work." Once in power, he implemented a neoliberal economic plan and requested that the chinos and cholos forget their collective battles and instead struggle individually against poverty by becoming microentrepreneurs.


The 2000 electoral campaign, the first act in the year-long drama that finally drove the increasingly corrupt and dictatorial Fujimori from office, pitted him against Alejandro Toledo, a Peruvian of working class origins, whose campaign evoked the complexity of Peruvian mestizajes.Like in most stories of mestizaje, migration and education play a crucial role in Alejando Toledo s public electoral life story.



This emphasizes his poor origins in an Andean village and his success in earning a Ph. D. from Stanford, a private (and elite) university in the US. However, rather than using education to silence his origins--like the ideology of decency would have indicated-- throughout his electoral campaigns Toledo loudly claimed cholo identity.



Yet, this identity is not simple. On the contrary, "el Cholo Toledo" is multifaceted for the images he uses to fashion his electoral persona draw--perhaps independently of Toledo s intentions--from the historical rhetoric of Peruvian mestizaje and its multiple meanings .


At the most obvious level, Alejandro Toledo s electoral campaign connects with the Incanist, anti-mestizo tradition promoted by Valcarcel s indigenismo. As the symbol of their political party they chose the "Chakana," described as an Inka symbol that signaled the dawn of a new era. Within the same script, very important political gatherings have been held in Cuzco, where the candidate opened the demonstrations with a ritual salute to the Andean deities that surround the city, and Eliane Karp, (Toledo s anthropologist wife) addressed the crowds in Quechua, the indigenous language.


Less obviously, but summoning the attention of a crucial sector of the electorate, Alejandro Toledo s image wearing a chullo and a tie connects with indigenous views of mestizaje--those that, for example, see Quechua and vernacular Andean practices, as compatible, even coming to fruition, with a university degree, and economic success.



However, and notwithstanding the candidate s reverberant claims to a working class cholo identity, he also connects with elite views of mestizaje. His university degree, his "studies abroad," (and of course his marriage to a foreign white woman) loom large, and thus "Alejandro"--as his elite peers familiarly call him--represents an "ironed" choloness, one that has been tamed by education and is a useful political strategy. Alvaro Vargas Llosa--the writer s son-- praised Toledo s "cool calculating mind of a Stanford, and Harvard academic" and his ability to "understand life from a viewpoint rooted in analytic rigor and scientific information."



Coinciding with his son s opinion, Mario Vargas Llosa, expressed his support of Toledo by describing him as a "modern Indian, a Cholo without grudges or inferiority complexes."

But Toledo s mestizo identities aside, and considering the historical trajectory of race (and racism) in Peru, a question remains pending: What happened at the end of the twentieth century that allowed for the profusion of racial images in a country used to silencing the racial identity of public figures and to the denial of racism?



Attributing this effect to Alberto Fujimori s origins and phenotype would be too simple, and would have probably disappeared with the now fugitive President. That this has not been the case, obliges further explanation.

In 1998, in my annual summer visit to Peru, I was surprised by the outpouring of denunciations against racism set off when the employees of four separate night clubs and a coffee house in Lima barred entry to several persons seemingly because they perceived them to be non-white identity, has the right to participate in the free market.



The anti-racist saga was complex: The Institute for the Defense of the Consumer had taken on the denunciations and had leveled fines against the businesses accused of discrimination. Revealing that the state is not monolithic (and also making visible the corruption that affects its practices) several judges were bribed into revoking the Institute s sanctions.




Against this backdrop, another state institution, the Human Rights Commission of the National Congress, organized a public audience to discuss the pros and cons of penalizing "racism" constitutionally.




Throughout the process, I could not but think: Why denounce racism now? And the crucial response came from a lawyer from the sanctioning Institute:



People believe that the free market has no laws. But let me tell you, the free market has one law, and that law is that as consumers we are all equal. The free market does not tolerate any form of discrimination against consumers. Every individual, regardless of gender, religion, ethnic, or racial .



And a law was passed unanimously in 1999 to legally sanction discriminatory actions for the first time in Peruvian history. The hegemony of Peruvian racism --its mute reign-- was apparently over, and although this did not mean it would disappear, it did mean that it could be publicly censured. Racism s silent rule, however, was being challenged by the potential hegemony of neoliberalism, and its capacity to displace former discriminatory practices and embrace the excluded as consumers, regardless of their self-identity.



Indeed the cholo image that Toledo casts is highly compatible with that of the persona neoliberalism requires: a solitary achiever, able to succeed without the intervention of the state. The public version of the candidate s life story describes Toledo as a micro-entrepreneur since his childhood, working as a shoe shiner, a soda and popsicle vendor during Sunday soccer games, and a door-to-door peddler of the tamales his mother cooked.




This boy, the story tells us, can become the President of Peru, and even if he does not, he lives a comfortable life. Thus, Toledo also plays into the hegemony of neoliberalism, and its promotion of a consumer who can come from any background, provided that he/she can buy and sell.




The economic identity that neoliberalism requires, and the social success it offers, is not measured by the "refinement" standards imposed by "decency," because with globalization as one of its premises, identities can be multicultural.



Obviously, I do not think neoliberalism needs to raise anti-discriminatory banners, or to generalize the advocacy of multiculturalism. Yet I do think that in countries like Peru neoliberalism has a certain amount of seductive room for selective class-blind multiculturalisms. Alejandro Toledo s "market economy with a human face" can also come with a cholo face.




Thus it potentially decouples the dominant identification of popular classes with immorality, and perennial marginality. In so doing, it connects with popular mestizaje projects and promises an historically unprecedented possibility for the inclusion of the "unrefined" members of the so called popular classes in official politics.



Undoubtedly, the markers of indigenous mestizaje that Toledo used throughout both his campaigns represent an unprecedented public challenge to "decency," and this has provoked the explicit revulsion of the upper classes.




Thus, while neoliberalism may appropriate multiculturalism, the practices of indigenous mestizaje are not for its consumption only. Insofar as they connote images that defy exclusion, they can be used by the new social movements to resignify the traditional cultural politics of race and class in Peru. Whether this resignification serves the market or the people (by for example, furthering democracy) is a historical matter. And by history I do not mean the past. I mean present-day people acting politically.